Beer Industry Growth Prospect, Distributor Analysis & Applications Insights 2030

 

The global beer market size was estimated at USD 839.31 billion in 2024 and is projected to reach USD 1,248.3 billion by 2030, growing at a CAGR of 6.8% from 2025 to 2030. This steady growth reflects evolving consumer preferences, expanding global reach, and increasing acceptance of beer across diverse demographics and regions. Beer consumption patterns have shifted significantly over recent years, with declining consumption observed in traditional beer-drinking countries, while emerging markets and regions historically dominated by wine and spirits have recorded strong gains. This shift has contributed to a convergence of global alcoholic beverage consumption habits and a noticeable rise in beer sales worldwide.

Changing consumer lifestyles have played a crucial role in reshaping beer consumption trends, particularly following the COVID-19 pandemic and the associated lockdown measures. Restrictions on social gatherings negatively affected alcohol sales across bars, pubs, restaurants, and nightclubs, disrupting traditional on-trade consumption channels. However, this decline was offset by a substantial increase in at-home alcohol consumption, as consumers turned to retail stores and online platforms for their purchases. As a result, breweries and distributors adapted their strategies to strengthen off-trade distribution, e-commerce presence, and direct-to-consumer models.

Breweries are widely recognized for their experimental and innovative brewing approaches, which have become a key driver of market growth. By continuously exploring new ingredients, brewing methods, and beer styles, brewers have introduced a wide variety of flavors and product offerings that appeal to evolving consumer tastes. The rise of small-scale production facilities, particularly microbreweries, has enabled draught beer producers to respond quickly to changing demand. These flexible production setups allow breweries to introduce seasonal, limited-edition, and region-specific beers, generating excitement among consumers and supporting increased demand.

In recent years, the beer market has experienced a notable shift in consumer preferences influenced by factors such as growing health awareness, cultural changes, and evolving social behaviors. One of the most prominent trends is the increasing demand for craft beer. Consumers are gravitating toward premium, artisanal beer offerings that emphasize unique flavor profiles, high-quality ingredients, and authentic brewing processes. Craft breweries have effectively capitalized on this trend by experimenting with innovative recipes and production techniques, appealing to a more discerning consumer base that values originality, craftsmanship, and storytelling behind brands.

Key Market Trends & Insights:

  • The North America beer market accounted for a revenue share of 21.2% in 2024, supported by a mature brewing industry, strong brand presence, and high consumer spending on alcoholic beverages. The beer market in the U.S. is expected to grow at a CAGR of 6.6% from 2025 to 2030, driven by the popularity of craft beer, premium offerings, and diversified product portfolios catering to evolving consumer preferences.
  • By product, the lager beer segment accounted for a dominant revenue share of 76.1% in 2024, reflecting its widespread acceptance, light flavor profile, and mass-market appeal across regions. Ale beer is expected to grow at a CAGR of 5.8% from 2025 to 2030, supported by increasing consumer interest in craft and artisanal beverages. The growing appreciation for diverse taste profiles and traditional brewing styles has contributed to rising demand for ale-based products.
  • By packaging, the bottled beer segment accounted for a revenue share of 45.7% in 2024, owing to its strong presence in retail outlets and established consumer preference. The canned beer market is expected to grow at a CAGR of 7.2% from 2025 to 2030, driven by factors such as convenience, portability, improved can design, and sustainability advantages. Consumer preferences regarding convenience, freshness, and environmental impact are playing an increasingly important role in packaging decisions made by breweries.
  • By production, the macro brewery segment accounted for a revenue share of 67.2% in 2024, benefiting from large-scale production capabilities, extensive distribution networks, and strong brand recognition. Meanwhile, the craft brewery segment is expected to grow at a CAGR of 8.2% from 2025 to 2030. Craft breweries have increasingly become experiential destinations, attracting both local consumers and tourists seeking unique flavors, brewery tours, and community-oriented experiences.
  • By distribution channel, beer sales through on-trade channels accounted for a revenue share of 50.9% in 2024, supported by the recovery of hospitality and entertainment venues. Sales through off-trade channels are expected to grow at a CAGR of 5.8% from 2025 to 2030, driven by continued growth in retail, online sales, and home consumption. The rising popularity of craft beers and premium products has further increased demand through off-trade channels, as consumers seek a wider variety of offerings for personal consumption.

Order a free sample PDF of the Beer Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

  • 2024 Market Size: USD 839.31 Billion
  • 2030 Projected Market Size: USD 1,248.3 Billion
  • CAGR (2025-2030): 6.8%
  • North America: Largest market in 2024

Key Players

  • AB InBev
  • Heineken N.V.
  • Carlsberg Breweries A/S
  • Molson Coors Beverage Company
  • Asahi Group Holdings, Ltd.
  • Diageo
  • China Resources Beer (Holdings) Company Limited
  • Boston Beer Co.
  • Kirin Holdings Company, Limited.
  • Beijing Yanjing Beer Group Corporation

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

In conclusion, the global beer market is witnessing steady growth driven by shifting consumption patterns, expanding demand in emerging markets, and evolving consumer preferences. The rise in at-home consumption, growth of retail and online channels, and recovery of on-trade sales are reshaping market dynamics. Innovation in brewing techniques and the increasing popularity of craft and premium beers are further supporting market expansion. While lager continues to dominate in volume, segments such as ale, canned packaging, and craft breweries are gaining momentum. Overall, the beer market is expected to continue evolving as breweries adapt to changing lifestyles, tastes, and distribution trends worldwide.

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