Pediatric Oral Care Market 2030 Overview, Regional Outlook, Growth Report

 

The global pediatric oral care market size was estimated at USD 10.3 billion in 2024 and is projected to reach USD 15.5 billion by 2030, growing at a CAGR of 7.1% from 2025 to 2030. The market is being propelled by several major factors, including a rising prevalence of dental issues among children, increasing parental awareness of the importance of establishing oral hygiene habits early in life, and ongoing technological advancements in pediatric dental care. Additionally, there is a heightened emphasis on preventive dental care, which encourages parents to adopt oral hygiene products and practices before dental problems emerge. Awareness initiatives also play a significant role; for example, the American Dental Association organizes National Children's Dental Health Month every February to educate children and parents on the importance of brushing, flossing, and routine dental visits to reduce the risk of dental diseases.

The rising prevalence of oral diseases among children is another key contributor to market growth. According to the World Health Organization, approximately 514 million children globally suffer from cavities in their primary teeth, illustrating the widespread nature of pediatric dental issues. Common oral health concerns in children include malocclusions, tooth sensitivity, thumb sucking, lip sucking, and tongue thrusting, all of which require early intervention. Poor oral health can also have broader implications, as children with untreated dental issues often miss more school days and tend to perform worse academically than their peers with better oral hygiene, further underscoring the importance of pediatric oral care solutions.

Growing demand for innovative products is significantly influencing the pediatric oral care market. Parents increasingly prefer products such as flavored toothpaste, cavity-protection toothpaste, baby tongue cleaners, and cartoon-themed mouthwash, which make oral care more appealing to children and encourage consistent usage. Moreover, policy-level support such as the U.S. Affordable Care Act’s mandate that dental health coverage for children up to 18 years old be included as an essential health benefit has boosted access to pediatric dental services and supported the demand for oral care products.

Innovation within the pediatric oral care market remains high, with companies continually introducing new products to meet children’s specific oral health needs. Manufacturers are focusing on improving toothpaste formulas, enhancing toothbrush designs, and offering engaging and child-friendly accessories. For example, in July 2024, Stratasys launched TrueDent, a groundbreaking solution that allows dental labs to 3D print monolithic, full-color permanent dentures with natural-looking gum textures, accurate tooth anatomy, and realistic shading in a single print representing a significant advancement in digital dentistry technology.

Product expansion strategies are also accelerating market growth, as companies broaden their offerings to meet evolving consumer preferences. Brands such as Pigeon Corporation provide a diverse range of oral care solutions for infants and toddlers, including toothbrushes, toothpaste, and training cups. The rising demand for flavored toothpaste, cavity-fighting formulations, baby tongue cleaners, and cartoon-themed mouthwashes is prompting companies to expand their product portfolios, reflecting the increasing focus on personalized and child-friendly oral care solutions.

Key Market Trends & Insights:

  • APAC pediatric oral care market dominated the industry with over 40.1% revenue share in 2024, driven by high product adoption and strong parental awareness regarding the importance of maintaining oral hygiene for children. The pediatric oral care market in China is expanding rapidly due to a high prevalence of dental caries among preschool-aged children, highlighting the need for better preventive care and improved daily oral hygiene practices.
  • By product, the toothpaste segment led the market in 2024 with more than 34.1% revenue share, supported by high daily usage and continuous product innovation such as flavored, fluoride-based, or natural ingredient formulations. The toothbrush segment is projected to register the fastest growth, driven by advancements in design, including electric toothbrushes, improved ergonomic shapes, and softer, better-quality bristles optimized for kids.
  • By application, the home segment accounted for 73.7% of revenue in 2024, reflecting strong parental preference for at-home preventive care. Meanwhile, the dentistry segment is expected to witness significant growth due to rising oral disease prevalence and increasing demand for pediatric dental treatments.
  • By distribution channel, hypermarkets/supermarkets dominated with 38.5% market share in 2024, benefitting from extensive product variety and strong consumer footfall. The online retailer segment is expected to grow at the fastest CAGR of 7.6%, supported by increasing consumer comfort with e-commerce, convenience of home delivery, and wider availability of specialized pediatric oral care products.

Order a free sample PDF of the Pediatric Oral Care Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

  • 2024 Market Size: USD 10.3 Billion
  • 2030 Projected Market Size: USD 15.5 Billion
  • CAGR (2025-2030): 7.1%
  • Asia Pacific: Largest market in 2024

Key Players

  • Colgate-Palmolive Company
  • Procter & Gamble
  • GSK plc.
  • Johnson & Johnson Services, Inc.
  • Unilever
  • Lion Corporation
  • Sunstar Suisse S.A.
  • Doctor Fresh
  • Church & Dwight Co., Inc.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The global pediatric oral care market is expected to grow steadily as rising childhood dental issues and increasing parental awareness continue to drive demand for early oral hygiene practices. Innovations such as flavored toothpaste, advanced toothbrush designs, and engaging child-friendly products are making oral care more appealing, thereby improving adoption rates among young children. Supportive government policies and insurance coverage, including pediatric dental benefits, further strengthen market growth by improving access to preventive and corrective dental care. Regional markets such as APAC, particularly China, will play a central role due to their large child population and high prevalence of dental caries. Meanwhile, rapid expansion of online retail channels is reshaping consumer purchasing behavior by offering convenience and broader product choices. The growing integration of digital dentistry technologies, such as 3D printing for dental appliances, highlights the market’s increasing focus on precision and personalization. Overall, rising health awareness, product innovation, and advancements in pediatric dental care technologies are expected to keep the market on a strong upward trajectory through 2030.

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