Endpoint Protection Platform (EPP) Market expected to show significant growth over the forecast period

 

The global endpoint protection platform (EPP) market size was valued at USD 3.45 billion in 2022 and is projected to reach USD 7.46 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030. The rising need among end-users to safeguard endpoint devices from traditional cyber threats, including ransomware, fileless attacks, and zero-day vulnerabilities, is driving the overall market growth. As cyber threats become more sophisticated, organizations are increasingly relying on comprehensive EPP solutions to ensure real-time threat detection, advanced malware protection, and overall endpoint security management. This growing awareness and emphasis on proactive cybersecurity measures are expected to continue fueling the adoption of EPP solutions across various industries during the forecast period.

The COVID-19 pandemic had a significant influence on the EPP market landscape. The rapid shift toward remote work and the widespread adoption of endpoint devices for professional tasks heightened the risk of cyberattacks, leading organizations to invest more heavily in endpoint protection. With employees accessing company networks from multiple remote locations, concerns over data breaches, malware infections, and unauthorized access surged across several industry verticals. As a result, enterprises increasingly turned to endpoint protection platforms to enhance device security and ensure secure remote operations. EPP solutions utilize advanced threat detection techniques such as sandboxing, static analysis, allow listing and deny listing, signature matching, and behavioral analysis to identify and neutralize potential threats efficiently. The growing need for continuous, passive threat prevention and proactive monitoring across different industries has further boosted the demand for these platforms. Additionally, EPP solutions play a vital role in mitigating data breach risks at early stages, thereby helping organizations minimize malware infections, data losses, and other cyber threats that can disrupt operations or compromise sensitive information.

However, as organizations expand and the number of applications and connected devices increases, managing and integrating EPP systems becomes more complex. This growing complexity can lead to higher operational costs, longer deployment timelines, and an increased risk of configuration errors. To address these challenges, many EPP solution providers are focusing on developing user-friendly and intuitive interfaces that simplify device and application management. These innovations aim to reduce the technical burden on IT teams while maintaining high levels of protection and system efficiency.

Key Market Trends & Insights:

  • North America dominated the global EPP market in 2022, accounting for a major revenue share of 32.5%, owing to the strong presence of leading cybersecurity vendors, advanced IT infrastructure, and high adoption of endpoint security solutions across enterprises. The Asia Pacific region, on the other hand, is projected to emerge as the fastest-growing regional market with a CAGR of 12.1% during the forecast period, driven by rapid digital transformation, growing small and medium-sized enterprises (SMEs), and increasing awareness of data protection across developing nations.
  • Based on the solution, the software segment accounted for the largest market share of 64.2% in 2022, as organizations continue to prioritize integrated software-based security solutions for endpoint protection. Meanwhile, the service segment is expected to grow at a CAGR of 10.9% during the forecast period, supported by the rising demand for managed security services and technical support.
  • In terms of deployment, the cloud-based segment held a market share of 55.1% in 2022 due to its scalability, cost-efficiency, and remote accessibility benefits. Conversely, the on-premise segment is projected to expand at a CAGR of 8.8% during the forecast period, particularly among organizations that prefer maintaining full control over their data and security infrastructure.
  • By enterprise size, large enterprises accounted for the highest market share of 53.7% in 2022, given their extensive IT infrastructure and greater cybersecurity budgets. However, the SMEs segment is anticipated to record the highest CAGR of 10.8% during the forecast period, driven by growing awareness of cybersecurity threats and the increasing affordability of advanced endpoint protection solutions.
  • Based on vertical, the BFSI (Banking, Financial Services, and Insurance) segment captured the largest market share of 19.2% in 2022, attributed to the high risk of data breaches and stringent regulatory requirements for data security in the financial sector. The retail & e-commerce segment, however, is projected to grow at the fastest rate, with a CAGR of 12.9% during the forecast period, as online transactions and digital payment systems continue to expand globally, creating a higher demand for robust endpoint protection measures.

Order a free sample PDF of the Endpoint Protection Platform (EPP) Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

  • 2022 Market Size: USD 3.45 Billion
  • 2030 Projected Market Size: USD 7.46 Billion
  • CAGR (2023-2030): 10.2%
  • North America: Largest market in 2022
  • Asia Pacific: Fastest growing market

Key Players

Some prominent players dominating the global endpoint protection platform (EPP) market include:

  • Bitdefender
  • Broadcom, Inc.
  • Cisco Systems
  • CrowdStrike
  • ESET
  • Fortinet
  • Kaspersky
  • McAfee
  • Microsoft Corporation
  • Palo Alto Networks
  • SentinelOne
  • Sophos
  • Trellix
  • Trend Micro
  • VMware Carbon Black

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

In conclusion, the global endpoint protection platform (EPP) market is witnessing strong growth driven by the increasing frequency and sophistication of cyber threats, along with the rising adoption of remote work models. Organizations across industries are prioritizing endpoint security to safeguard sensitive data and maintain business continuity. Technological advancements in threat detection and behavioral analysis are further enhancing the effectiveness of EPP solutions, making them essential for modern cybersecurity frameworks. Although the growing complexity of managing multiple devices and applications poses challenges, ongoing innovations toward user-friendly and integrated systems are mitigating these issues. With rising investments in digital transformation and cloud infrastructure, the market is expected to continue its robust expansion, particularly in emerging economies and SME sectors.

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